No items in your cart
There are no products in your shopping cart!
We hope it's not for long.

Visit the shop


Monthly Archives: July 2012

Welcome to another episode of Teaching Tuesday!  Business and Law Essentials for your Photography Business!

To recap, so far we’ve discussed business entities (sole proprietorship, corporation, LLC) and the documents you need for those (respectively, nothing, articles of incorporation/bylaws, articles of organization/operating agreement), read more about it HERE.  We then discussed fictitious names, read about it HERE.  Now that you know what business entity to be and whether you need to file a fictitious name application, next we’re going to talk about EINs, or employer identification numbers.

EIN – Employer Identification Number

An EIN is a number used for tax administration purposes; it is the identifying number you use to file taxes for your business (just like you use your social security number to identify yourself when filing your personal taxes, the EIN is how your business is identified).  You can apply by mailing or faxing in an SS-4 Form (found HERE) or you can apply online at the IRS website HERE.  There is no charge to obtain an EIN.

You will need an EIN if you have paid employees, want to have a self-employed retirement plan, or to operate your business as a corporation or partnership.  If you are a sole proprietor, you do not otherwise need an EIN because you can use your personal social security number (because as previously discussed, when you operate as a sole proprietor, you are one and the same with your business, there is no separate legal entity).  Even if you don’t have paid employees and you are an LLC (which may or may not be taxed as a partnership – talk to an accountant!), then you can also have one so that you don’t have to use your personal social security number with your business entity.  Some banks require that you have an EIN to open up a business bank account, make sure to call the bank before you go in to open an account to find out if you need one.

For more information about EINs, visit the IRS website HERE.

DISCLAIMER:  Information found on this blog is not legal advice, it is merely a discussion of legal topics that affect photographers for educational purposes only.  CreatePro Legal Forms is not your attorney and there is no attorney-client relationship or privilege of any kind.  Further, this discussion is not a substitute for legal advice.  

This week’s featured photographer is Rachael Myers Photography!   I love pretty much everything about Rachael, including her branding, super sweet logo, her positive and upbeat personality that you can witness while she comments on and shares other photographers’ work.  Oh yeah, and her work is pretty awesome too :)

Find Rachael’s website HERE and on Facebook HERE.

Q. Welcome, Rachael! Tell us a little bit about yourself.

Thank you for having me! I consider myself pretty boring – just a homebody with a goofy 2-year-old and a pretty awesome & supportive husband. We are cat people – we have 2 cats who were our babies before we had a real baby. There are certain shows I must watch (only by DVR, otherwise toddler TV is on!) such as : Real Housewives of OC, Revenge, Pretty Little Liars and The Walking Dead. I love sweets. I hate bugs. I turn the big 3-0 in a couple months and I’m not sure how I feel about that!

Q. How and when did you get into photography?

In early 2010 when we were expecting our daughter I convinced my hubby we needed a nice camera to document her growing up. Although that was true, I also really wanted to try to make something of my love of photography. We bought what was so expensive to us at the time – a Canon Xsi with kit lens. I really had to convince my husband that we ‘needed’ that (almost) $700 camera. I did free sessions for friends and looking back, thank goodness they were free. I knew nothing. But I learned something with every new session and luckily, our friends were just happy to have someone take their photos so they were great to practice on. From there and after having my daughter I just continued learning more and more about photography and the business of it through online reading, chatting with photographer friends and hands on experience. I still learn something new all of the time!

Q. What do you specialize in?

I specialize in newborns, babies and children.

Q. Natural light v. studio light?

Natural light. I do not own a flash, though I  have been curious about maybe purchasing a softlight in the past when talking to other newborn photographers about it. Some low-light situations with newborns are unfavorable so having a reliable source of light at all times does sound nice – but thus far I’ve always been able to make it work.

Q. Tell us about your camera gear. Any gear on your wish list?

I use a Nikon D700. My only lens until recently was the 50 1.4. The newest lens I have is the Nikon 105 2.8 micro. I love that lens for details on newborns. But my 50 is what I use for everything else. On my wish list : 85 1.4G, 35 1.4G. I’m a prime gal!

Q. How would you describe your style of shooting; your style of editing?

My style of shooting… Lifestyle/Journalistic. I ask my clients to act as if I’m not there – and that can be difficult at first, but we chat and talk and if needed I lightly direct or ask them to do something – but there is no right or wrong way to do what I suggest – just however they do it. With kids I love to get on their level and play. At first I like to talk to them, run around with them, become their friend. I want them to know we’re going to have fun! I act pretty goofy and I’m sure  parents think I’m nuts, but as long as the kids laugh, I’m cool with it!

My editing style is pretty simple – I import my photos to Lightroom, tweak exposure/WB & then transfer to Photoshop for curves/levels tweaking. I like my photos to have a slight softness or haze to them. I used to spend soooo much money on actions – I hate to think of all the money I wasted. I have them backed up on an external but not many are in my Photoshop program. I have a few go-to’s that are just easier to push play than go through manually myself in PS, but I think (and maybe it’s just me, I only know my experience) with time and experience you learn to do most things yourself so you don’t need to rely on actions. That said, there are still times I get super tempted to try new actions I see! I just love pretty things! I admit :)


Q. What’s your favorite subject to photograph?

Newborns and children. Kids are so stinking smart and funny and unpredictable. I love that. I love to get to know them and make a friend out of them by the end of the session. When I can tell I’ve won them over, it’s the best feeling. Newborns are just so precious – and those details are something I could photograph day in and day out. The flaky skin, the chunks, the rolls, the lashes, the belly buttons, the hairy skin……yeah. And seeing the connection between the new parents and this new little life they created together – there’s nothing like it. I admit, I am really partial to mom and baby together – because I know how miraculous it feels to know that your body made this perfect little human. It’s a bond like no other, mother and child.


Q. What’s your favorite time of day to take photos?

The hour before sunset, hands down!!! I let my clients know that – but I’m always willing to make exceptions to accommodate sleep schedules. I let them know why that time of day is my favorite and 99% of the time it’s never a problem.

Q. How do you balance working and motherhood?

It’s not easy and I only have one child! I know there are many mommas out there with more than I have – so all I can speak for is myself. I have to constantly remind myself that I don’t need to be doing something for my business at all times. That it’s more important to be there (body AND mind) with my child. With phones so accessible and computers so handy – it can be a challenge. I take no more than 2 sessions per week and I recently set business hours to try to maintain some balance. No weekend responses to emails or phone calls and there are now set times for weekdays when I will respond to emails and phone calls. I try very hard to stick to those times – but I do falter. I’m not perfect! Customer service is so super important to me so I like to be timely in my responses – but I do have to remind myself that I have set boundaries and need to stick to them.


Q. What is one thing about running a photography business that you don’t like?

The business part of it. In a perfect world, I’d have a partner who was the business end and I’d just be the creative spirit. However, it’s only me running my business so I have to do the icky parts, too. Keeping tabs on expenses and income, taxes, paperwork in general. I know photography seems like an awesome and fun job – and it is! – but most of it is dealing with the business end and for me, that’s not fun. It’s just a necessary part of it if you’re serious about having your own business.


Q. What has been the best advice you have received on your photography journey?

The good old “focus on you and your business” advice. One could go looney looking around and comparing oneself to all of the other outrageously talented artists out there. I love to see other photographers’ work – I love it so much – but when I feel like it’s taking me over and I’m feeling down about my own work, I have to shut it down. I have to get back to me and my work. Only compare yourself to your old work – and see how far you’ve come. And remember that everyone started somewhere, and it likely wasn’t anywhere near what they are capable of doing today.


Q. What’s something you wish you knew when you first started out?

That working in Auto is not working at all – the camera is doing the bulk of it. You are just pointing where to take the picture and clicking the shutter but you aren’t doing the actual work.


Q. From what or whom do you draw your creative inspiration?

I love photographers who have soft, airy, beautiful, happy, fun, candid images. Some of my favorite real-life inspiration is just seeing moments that happen in life –  just being out and about and seeing kids and their parents interacting and knowing that maybe they aren’t even aware of the beautiful moment going on between them – that is something I love to capture for my clients – the moments that mean so much but generally aren’t photographed.


Q. Any parting words of inspiration or tips for those starting out?

As tempting as it is to want every piece of awesome equipment out there – rock what you have. I started with a Canon Xsi and a 50 1.8. I learned so much with those two pieces of equipment, and the clients were always happy – why? Because you are taking photos of their kids – and they LOVE their kids. They are going to love your work because your subjects are their kids. Work on your skills and then work on better gear as you go.

 

This week’s featured photographer is Krystle Ipsen.  Another photographer who’s work I just love.  So real and emotional, magical in a sense.  Can a photograph be both real and magical?  Well, I think she does it; she creates magic out of real moments.  She is a master of light and her black and whites are to die for.

Krystle’s website can be found HERE and on Facebook HERE.

Enjoy!!

Q. Welcome, Krystle! Tell us a little bit about yourself.
Thanks so much for having me!  Let’s see… I live in a house full of boys, never a dull moment!  Caden is 5 and Conor is nearly 3.  I just entered what I’m hearing is the best decade – 30′s!  I love chocolate (eat it every day), Friends, sunshine and quiet.  I have a full time “day job” and photography is my weekend shooting after bedtime editing job.
Q. How and when did you get into photography?
I can remember when I was around 10 holding my dad’s SLR (film) in his office, I remember the weight of it, what the strap looked like and staring at the lens wishing I knew what all those marks and numbers meant.  I told myself that one day I would.  Fast forward to 3 years ago, I was 20 weeks pregnant with my 2nd boy when my dad passed away.  I was devastated, but after Conor was born I felt this pull to explore photography more.  I had no desire to start a business, but I wanted to learn to control the camera.  My dad always enjoyed photography and our walls were filled with blown up images of family vacations and every day moments.  In a way, it has helped me stay connected to him.
 So, in those months and months after I had Conor while I spent countless hours in the mapping room at work pumping I read book after book about photography.  Slowly I put it to use, practicing on friends and family every weekend.  Learning to shoot manually was the best thing I could do.  I was forever seeing shots in my mind but unable to get the camera to do what I wanted.  It helps when I’m in charge ;)
Q. How long have you been in business and what do you specialize in?
I’ve been in business two years and have learned a TON in that time.  I’ve photographed a wide range of subjects, families, newborn, boudoir, weddings…  this summer I am focusing mainly on weddings.  I love being able to spend so much time with people and document their day through photographs.  During a wedding day there is so much emotion and people let their guard down, you can really capture a lot of authentic moments between people which is my favorite part.
Q. Natural light v. studio light?
Natural light is amazing.  I am very simplistic in my shooting and like to bring and handle as little gear as possible.  I’m most comfortable with natural light and one lens :)  I have no problem admiring all those amazingly beautiful off camera flash shots without lugging all that gear around, maybe I’m just lazy!
Q. Tell us about your camera gear. Any gear on your wish list?
I shoot with a Nikon f100 (film); digital: Nikon D700, 50mm 1.4g; 24mm 2.8; 80-200 2.8
I would love to play with a medium format film camera; also a 14mm or a fisheye lens (for my D700)
Q. How would you describe your style of shooting; your style of editing?
My shooting style is pure and simple.  I looooove backlighting and have a soft spot for black & whites.  I just shoot what feels right.  My editing style could probably be described the same way, I keep it simple.  I secretly despise editing SO much.  Which probably explains why I’m so drawn to film, apart from the look of it – no editing!   I edit in LR and my editing consists of:  white balance correction, a bump of fill light, a pinch of blacks, some vibrance and there you have it!
Q. What’s your favorite subject to photograph?
People.  I distinctly remember getting home from one week long vacation and dividing my vacation photos into two categories: people and scenery.  I love being able to capture people authentically, lifestyle or documentary I guess you could say.
Q. What’s your favorite time of day to take photos?
I just love that evening light, it’s so beautiful!  Backlighting the subject in that hazy light is my favorite, and the spot meter is your best friend for that!   I would say an hour before sunset :)
Q. How do you balance working and motherhood?
I haven’t figured that out yet honestly.  I have to balance motherhood, being a wife, keeping the house in order, a full time day job and photography.  Up until two months ago I was commuting two hours per day also, yikes – I was tired to say the least.  I tried to find balance by only editing after the kids were in bed so that after work my time was free for them.  Of course that led to many way too late nights awake at the computer.  Did I mention I hate editing?  ;)
Q. I know you recently made a decision to cut back on your business for personal reasons, can you tell us more about that? What was the journey/process to get to that point?
  I love that through my business I have had the opportunity to grow and learn and provide images that clients loved.  But I’m tired.  I work a lot and I felt it wearing on me.  Working on weekends and late nights just doesn’t really fit into my life right now.  It’s been a lot of thinking to get to this decision.  I took an excellent self exploration geared for photographers called Fly, with Angie Warren, she said something during the mentoring that really struck me “you don’t have to be in business to be a photographer.”  It sounds so simple.  I let those words float around in my head for about six months and then I stumbled across Becky Earl, an amazing film photographer who used to have a portrait business and now mainly photographs her own children.  Stunning.  I thought some more and as I hit one of the hardest years of our families little life thus far – losing a job, then living apart for a job change, a move, etc – I really had to look within and prioritize.  First and foremost, I want to be a good mom, and NOT be tired.  Do I think I’ll miss shooting weddings?  Yes!  But there will be a time for that in the future when the kiddos are older.  Right now is the time for play and for documenting us and to breathe it all in.
Q. What has been the best advice you have received on your photography journey?
Oh there has been a lot!  I would say what tops the list is to just keep shooting, even when you feel uninspired.  Get it right in camera.  Also, stop looking at other people’s work – clean out your facebook feed and blog reader.
Q. What’s something you wish you knew when you first started out?
I definitely wish I knew more about pricing, and the costs of running a business.  Imagine my surprise when I took a huge loss the first year!
Q. From what or whom do you draw your creative inspiration?
I get inspired by light and life.  I love just watching and shooting.  I have several photographers that I admire, but topping the list right now is Molly Flanagan and Tara Whitney.  The way they capture families is so inspiring.  For weddings, Jonas Peterson - insanely good.   On a day to day basis my friend and 2nd shooter Jodi keeps me sane and inspired :)
Q. Any parting words of inspiration or tips for those starting out?
just keep on shooting & shoot in manual mode and never look back!  ;)   Shoot what you love and others will love it too.
Thank you so much for joining and chatting with us, Krystle!!
southernexpressionsphotography

This week’s featured photog is Christy Spurlock of Southern Expressions Photography!  So excited to have Christy here and sharing with us!  I just love learning about the person behind the photos, their journey and personal stories.  Enjoy!!

Christy’s work can be found on her WEBSITE and on FACEBOOK.

Q. Welcome, Christy! Tell us a little bit about yourself.
Hi! Personally, I am a very busy, but blessed Mama to 5: Tori- 17 yrs, Tracer- 14yrs, Taylin- 13yrs, Jake & Jesse- 5yrs. During the school year, I am running between church functions, cheerleading, football, band, softball, wrestling, and baseball practices. My twins have special needs so we also have various appointments for them. Thankfully, those are far, far less in number than they used to be. My kids keep me busy and there is never a dull moment in our house, but I wouldn’t trade it for anything. :)
Professionally, I have two “jobs.” First, I have been a registered nurse since 1999. My favorite areas to work are the ER and ICU. Currently I work in a small ICU with a very supportive boss and wonderful co-workers. I work two days a week. That doesn’t sound like much, but they are long days. I leave my house around 5:45am and return at 8:30pm. Although my nursing days are long, sometimes physically and emotionally draining, I could never see myself completely out of the hospital. A good nursing day feeds the soul. Second, I am a “mainly” self-taught photographer. I have attended a few workshops, utilized google and youtube, and am blessed to have Amy of Amylu Photography that has taught me a few tricks.

Q. How and when did you get into photography?
I am one of those photogs that have always loved photography. My first camera was a 110. I can remember falling in love with taking pictures around the same time that I decided I wanted to be a nurse- around the age of 9 or 10.

Q. How long have you been in business and what do you specialize in?
Although I have dabbled in photography for a while shooting just about anything and anyone, I consider August 2009 as my real beginning. I have shot just about everything- maternity, birth, newborns, babies, toddlers, tweens, teens, seniors, couples, engagements, families, wedding, birthday parties, and even pets. It took me a while to decide my best and favorite types of shoots… seniors and newborns. They are at the opposite ends of the spectrum, but I love them both dearly!

Q. Natural light v. studio light?
I shoot mainly natural light, but I am going to Canada in less than 2 weeks for a 5 day long photography school on Advanced Lighting taught by Tony Corbell at Image Explorations. I am beyond excited!

Q. Tell us about your camera gear. Any gear on your wish list?
Cute, mossy green Kelly Moore hobo and an awesome saddle brown Kelly Moore juju camera bags.
Nikon D700
50mm 1.4G  (90% of the time)
35mm 1.8
105mm 2.8
70-300mm
Lensbaby Sweet 35

wish list- AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR (for varsity sports:), 35 mm  F/1.4, 24-70mm 2.8 (had one, but sold it)
I am a Nikon girl, obviously.

Q. How would you describe your style of shooting; your style of editing?
Ugh, that’s a tough one because I don’t really know my style or, at least, I don’t know how to describe it. That may sound terrible, but I just shoot what I like to see. My editing is a bit easier to describe. I like bright bold colors. I’m not much for the hazy look, although I have turned to that just a bit for my newborns. It gives it a slightly softer look.

Q. What’s your favorite subject to photograph?
Seniors & Newborns. I also LOVE being able to come up with a concept, pull in my best friend (who happens to be a very creative seamstress) and bring that vision to life.

Q. What’s your favorite time of day to take photos?
For the beach, it is definitely the hour before dusk. At any other location, I’m fine as long as I have shade although I have had my daughter, Taylin, hold reflectors to shade my clients when we were in bright sunlight.

Q. What’s your best marketing tool? Where do most of your clients come from?
Word of mouth has been my best advertisement, by far! Facebook has helped the journey, too. Lately, many photographers have had problems with missed posts so I don’t know how much it will help anymore. Most of my clients have been within an hour radius, but I have had them travel as far as 6 hours! That makes me feel very honored for someone to admire my work so much that they would travel that far for me.

Q. What has been the best advice you have received on your photography journey?
Don’t pay attention to the work of others. You aren’t going to have the best equipment. You aren’t going to be the busiest. You aren’t going to be the best period, but if you shoot what you love, then you will be happy.

Q. What’s something you wish you knew when you first started out?
That this IS A BUSINESS! I have never ran my own business so I know that I have made every rookie mistake and learned from them. I wish that I would have done better research into that side of it. Alicia Caine’s Easy as Pie pricing guide DID change my business. I have also invested in just about everything that Kristen at Brand Camp Blog has written and I’m slowly implementing them.

Q. From what or whom do you draw your creative inspiration?
You can find inspiration just about anywhere. I love the work of Carrie and Brittany of Baby as Art. Rachel Vanoven is also just as sweet as she is talented. I love the use of light by Nichole Van Photography and Wild Spirit Photography.  Oh, and I just adore the work of Lisa Holloway.

Q. Any parting words of inspiration or tips for those starting out?
Keep your chin up. Great photography takes lots of practice, patience, and passion!!

Welcome to Teaching Tuesday!

Last week we talked about the various legal entity options that are available to photographers in business.  Read it here.  This week we’re going to be talking about fictitious names.

Fictitious Names

A fictitious name is a business name other than your personal legal name or your registered business name.  A fictitious name can also be called a trade name or be referred to as a “DBA” or doing business as name.

Sole Proprietor

If you are a sole proprietor, and your business name is anything besides your exact legal name, you’ll most likely need file a fictitious name application.   The reason for this is that when you are a sole proprietor, you and your business are one and the same, there is no other way to identify who you are or who owns your business besides your personal name.  Think about it, how could anyone find you as the owner of your business if it’s not a registered business (meaning it’s a sole proprietorship and there are no records with the state about your business or who the owner is) and the name is different than your legal name?

Here’s an example:  Your legal name is Suzie Sweet Smith.  Your photography business name is Suzie Sweet Photography, then you need to register that as a fictitious name.  Likewise, if your photography business name is Bubbles Galore Photography, then you need to register that as a fictitious name.

Corporation/LLC

If you are a corporation or an LLC and you are engaging in business in the exact name of the corporation or LLC as filed in the paperwork with your state, then you most likely do not need a fictitious name.  However, if you are functioning under a name that is different from your official legal name, then you do need a fictitious name for the same reasons set forth above.

Here’s an example:  You form an LLC as Blah Blah Photography, LLC.  However, later on you add another aspect to your business and now you go by Blah Blah Photography + Storytelling.  As Blah Blah Photography + Storytelling is different from your official business name of Blah Blah Photography, LLC, then you need to register Blah Blah Photography + Storytelling as a fictitious name.

What happens if you don’t obtain a fictitious name?

Some states don’t require that you register a fictitious name.  However, most do and in Florida, if you are required to obtain a fictitious name and have not done so, you cannot maintain an action or proceeding in court until you have obtained a fictitious name registration.  Also, in Florida, failure to comply with the Fictitious Name Act is a misdemeanor of the second degree.

Check your state’s laws!

Here is a helpful list of each state’s law re: fictitious names put together by the U.S. Small Business Administration.  What’s the requirement in your state?  Click HERE.

DISCLAIMER:  Information found on this blog is not legal advice, it is merely a discussion of legal topics that affect photographers for educational purposes only.  CreatePro Legal Forms is not your attorney and there is no attorney-client relationship or privilege of any kind.  Further, this discussion is not a substitute for legal advice.